A Singapore-based creative director with professional experience of over a decade. He is both strategic-minded and complemented with a strong design-led perspective. A former industrial designer who works at the crossroads of design and technology, creating purposeful user centric experiences that tell compelling brand stories to help better peoples' lives.

He has grown and led teams on transformative digital work ranging across brand identity, product & experience design, environment design & technology, e-commerce and web-marketing content.

A maker by heart, possess team-first mentality, a family man with a big belief that there's no problem in this world that design can't fix.