Bobby Tay
SINGAPORE
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Google Cloud SFF 2022

 


Let’s get solving.
Google Cloud gathers people to talk about how we can solve the future of Fintech together.

Google Cloud looks to leverage the Singapore Fintech Festival 2022 as an opportunity to create meaningful engagement and conversations around the future of Fintech.

The objective was to design a tailored engagement around the Fintech audience before, during and after the event; in turn spark purposeful dialogues at the event with the right crowd and generate potential business leads at the Singapore Fintech Festival 2022.

 
 

Client → Google Cloud

Agency → Mediamonks

 
 

Good things happen when conversations interact.

Both the event branding and booth industrial design tenets were rooted into the thought of '“Shaping Tomorrow’s Possibilities” - All visual & motion identity, architecture considerations were intended to be reciprocal to one another as an overarching theme that sparks minds, ignites questions and invites open dialogue participation.

 

 

 

Shaping tomorrow’s possibilities: A space to spark the mind, ignite questions about the future and invite open dialogues through purposeful zones; while encouraging different levels of engagements and conversations.

 
 
 

Putting sustainability at the core of the booth design, through the use of natural recycled materials and furniture as building blocks to help the space feel warm and welcoming.