An interactive skincare product experience powered by real user reviews and motion sensing technology
Driven by the insight of social shopping, the interactive tester bar combines conventional product content with real Sephora user reviews & KOL quotes, creating a richer, and authentic product experience for shoppers.
Triggered by motion detection, the interactive tester bar is a frictionless product trial experience that responds to close proximity, surfacing product accolades, usage and reviews upon physical product pick ups.
Client → SK-II
Agency → Huge
How it works
Motion detection in real time
A combination of both proximity and interaction nodes mapping, allow the Intel RealSense to surface real time messaging and content that engages the shopper at variable distances in store.
Product lighting + Sensor
Product ‘pucks’ that respond to shopper’s close proximity, triggers intuitive lighting prompt for product pick up. Every product also comes tagged with unique RFID chips that enable flexibility in shuffling the order of products and its respective content.
RFID Reader
Reader board that makes every content trigger possible.