A study on humanising sleep data and visualisation

Sufficient sleep is vital, yet sleep is somewhat a process we are used to going through every night - so just how well rested are we? Or perhaps we can make up for it the next day? Sleep/Fitness trackers are everywhere, products in all forms and sizes. But the problem is that most of these data trackers do not provide enough context or purpose to users.

Research had led us up to users (in opinion) do not need data, instead they desire synopsis of their data.

Imagine all the data collected on your sleep health presented in a single easy visual mnemonic, that not only provides you with timely tips and advice on how to get through the day but as well a 'connected' user mnemonic that could help provide better decision-making product purchase in our everyday lives?

Client → Samsung

Agency → R/GA